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2017

Release time:

2026-04-24 10:06

Sales reached 4 billion—The Linjiang headquarters base has been officially completed and put into operation.

Bestore's entertainment marketing continues to gain momentum, with precise placements in popular IP-driven dramas such as "Eternal Love of Dream," "The King's Avatar," and "My First Half of Life." Bestore was named "2017's Most Worthwhile Entertainment Marketing Company."

The Food Research Institute, jointly established by Bestore and Jiangnan University, has been officially inaugurated.

Be&Cheery's Original Flavor Selected Evening Nuts Win the Gold Award at the iSEE Global Awards.

According to a report by China Food Safety Network (reporter Liu Yanzheng), recently, at the 7th iSEE Global Awards Annual Gala and Awards Ceremony hosted by Foodaily Daily Food, Be&Cheery once again drew industry attention with two innovative products.

Fun and health coexist: Be&Cheery joins hands with JD Supermarket to unlock new possibilities for snacks.

On May 29, Be&Cheery and JD Supermarket jointly held the "Shining Beijing Flavors, Discovering the Charm of Be&Cheery" spring new product launch event, unveiling four blockbuster product lines: the Capybara snack gift set, Angus steak crisps, the "One Fruit" series products, and canned mixed nuts with black truffle flavor.

Be&Cheery's "One-Bite Mango Strips" became an instant hit upon launch—what’s the secret to this brand’s success?

Recently, Be&Cheery teamed up with Minute Maid and 7 Up to launch a co-branded "One-Bite Mango Strip" flavor. Reportedly, the product was released in early September this year and features the distinctive flavors and bubbly texture of the aforementioned beverages, which have become its main selling points.

Be&Cheery's 12-Year Journey of New Year Flavor: A Fresh Interpretation of the "Snack World" Combining Intangible Cultural Heritage New Year Flavors with Value for Money

Among all festivals, the Spring Festival stands out as the most important traditional holiday. It vividly embodies the cultural beliefs and ideal aspirations of the Chinese nation, becoming a “symbolic ritual and cultural symbol.”

Safety issues are frequently reported with internet-famous snacks—where exactly lie the risks in the leisure-snacks industry?

As the casual snack market continues to expand, food safety issues occasionally arise, posing a hidden concern for the industry’s development. Understanding these risk factors can help consumers make more informed purchasing decisions and enable companies to strengthen quality management in a targeted manner.