Be&Cheery | Company Introduction

Be&Cheery, China's leading brand of leisure snacks

Be&Cheery is a leading domestic brand of leisure snacks, primarily engaged in the R&D, processing, production, trade, warehousing, and logistics of leisure foods. Dedicated to leisure food, Be&Cheery sources delicious flavors from premium origin regions around the world, explores healthier leisure lifestyles and enhanced user experiences across the entire value chain, and reaches consumers seamlessly through all channels.
Be&Cheery is committed to the mission of “enabling more people to enjoy safe and healthy food.” It continuously innovates its retail model, deeply deploys across all channels, and achieves full-network coverage spanning e-commerce, supermarkets, and new retail formats, bringing a better shopping experience to over 200 million users and even more consumers. Focusing on the category mindset of nuts and nut gift boxes, Be&Cheery continues to deepen the upgrade of dried fruits, meat products, and pastry items. Currently, it offers over 1,000 SKUs across all snack categories.
In June 2020, Be&Cheery officially joined PepsiCo, becoming its independent business unit in the Asia-Pacific region while maintaining its brand’s independent operations.

Enterprise Achievements

※The data is sourced from the “Reply: 2025 New Health Consumption Lifestyle Trend Report” by CBNData, the Commercial Data Center of First Finance. According to the report, Be&Cheery’s New Year nut gift boxes, nuts, and mixed dried fruits have consistently ranked among the top sellers across all online platforms for eight consecutive years.