According to a report by China Food Safety Network (reporter Liu Yanzheng), recently at the 7th iSEE Global Awards Annual Gala and Ceremony hosted by Foodaily Daily Food, Be&Cheery once again drew industry attention with two innovative products. Among the entries, the "Benwei Zhen Guo" series' "Goodnight Nuts," featuring a scientifically advanced sprouting technique that boosts the natural amino acid GABA content in nuts, has become a premium choice for consumers seeking to ease their minds. Standing out from numerous competing products, it won the "iSEE Food Innovation Gold Award." Meanwhile, Be&Cheery's Mixed Whole Nuts (Salt-Roasted Black Truffle Ham Flavor) earned the "iSEE Top 100 Innovative Brands Award" thanks to its innovative flavor profile and groundbreaking production techniques.

Demand drives product innovation, redefining healthy snacks.

The winning rate for the iSEE Food Innovation Award’s Gold Prize is only 0.17%. Among the many entries, Be&Cheery’s Original Flavor & Late-Night Nuts stood out for two reasons: First, through scientifically formulated recipes and advanced technologies, it delivers a high-quality, healthy experience to consumers; second, the product deeply understands societal needs and responds to the public’s growing concern about sleep health.

In China, sleep-supporting foods are becoming a “prominent demand” among the general public. According to data from the 2024 China Resident Sleep Health White Paper, more than half of Chinese people are troubled by insomnia, with an insomnia rate as high as 59%. Addressing this sleep challenge, Be&Cheery—a company deeply rooted in the nut industry for many years—discovered that nuts naturally contain GABA, an amino acid that has been confirmed by numerous scientific studies to help people relax, alleviate anxiety, and thereby promote better sleep. Based on this finding, Be&Cheery has launched its Benwei Zhen Guo Bedtime Nuts.

This product is formulated with a blend of five types of nuts and uses a scientifically advanced sprouting technique to boost the natural GABA content within the nuts. Additionally, it employs an advanced physical water-washing process to remove impurities and residues from the nut surfaces, thereby better preserving their original sweet and delicate flavor. This product not only meets consumers’ desire for the nutritional benefits of nuts but also delivers emotional value as a delightful casual snack.

Staying true to our original commitment to health, we innovate flavors that lead the trends of the times.

Since its strategic transformation in 2022 into a healthy snack brand specializing in nuts and dried fruits, Be&Cheery has consistently upheld its mission of “enabling more people to enjoy safe and healthy foods,” keenly recognizing the diverse needs of consumers in the new era for nuts. In response to consumers’ growing demand for healthier nut products, Be&Cheery has thoughtfully launched the Be&Cheery Mixed Whole Nuts (Salt-Roasted Black Truffle Ham Flavor). This product features a carefully selected blend of five premium nuts—almonds, cashews, walnuts, macadamia nuts, and hazelnuts—and skillfully incorporates the distinctive flavor of black truffle, achieving a dual enhancement of both texture and taste. In terms of production technology, Be&Cheery remains committed to health-conscious principles, employing a unique two-stage temperature-controlled stone-roasting process. Through two precise temperature-controlled baking cycles, this method not only makes the nuts crispier but also imparts an enticing golden-brown color, significantly boosting the product’s appeal.

Be&Cheery’s innovative strength is widely recognized. In 2024, Be&Cheery’s dried plums successfully won the 6th iSEE Global Taste Award. This year, building on its previous success, Be&Cheery has once again bagged two awards, highlighting its deep brand heritage and outstanding innovation and R&D capabilities. From uniquely crafted scenario-based innovations to trendsetting flavor breakthroughs, Be&Cheery, as a pioneer, is profoundly reshaping the value system of the nut category, continuously expanding industry boundaries and leading the nut industry toward high-quality development.