Made with New Zealand Manuka honey! How is Bestore’s new-flavor nuts breaking through in the healthy snack market?

Following the explosive success of Bestore’s pioneering mixed whole nuts (truffle ham flavor), which won the Top 100 Innovative Brands award at the 7th iSEE Global Food Innovation Awards thanks to its stunning taste, Bestore is once again stepping up its efforts to elevate flavors. This time, the brand has chosen New Zealand’s unique Manuka honey as the key seasoning ingredient and is launching a new coconut-Manuka honey flavor. Together with the classic sea salt flavor and the salt-roasted truffle ham flavor, these three varieties form a richly layered nut assortment.

While consistently leveraging premium ingredients to elevate flavor, Bestore has always adhered to a light-processing R&D philosophy: its recipes are pure, and the entire production process avoids deep-frying. This commitment not only preserves the authentic crispness and aroma of nuts but also aligns with today’s consumers’ core demand for “deliciousness combined with health,” making every bite of nuts a double delight for both taste buds and well-being.

Infused with New Zealand Manuka honey, unlocking a new flavor of nuts.

Raw materials are the cornerstone of quality, and Bestore has consistently been deeply committed to selecting high-quality, premium ingredients. The core ingredient of this new product—New Zealand-imported Manuka honey—has not only earned the prestigious UMF5+ certification but also boasts naturally beneficial compounds. Its exceptional nourishing power originates from New Zealand’s pristine Manuka forests: Manuka trees have a long growth cycle and a brief flowering period, with their pale-pink blossoms appearing only once each year in early summer—fleeting and fleeting. Bees must traverse dense forests to collect this rare nectar, which then undergoes 7 to 15 days of natural fermentation by black bees before finally coalescing into this one-of-a-kind “liquid treasure.” In the market, this honey is regarded as a superior product that offers even greater value and efficacy than traditional honey.

The ingenuity behind the flavors goes beyond just the ingredients. The caramelized woody aroma naturally inherent in Manuka honey blends seamlessly with the rich, oily fragrance released when nuts such as almonds and macadamia nuts are roasted, creating a multi-layered, complex flavor profile that complements classic tastes like black truffle and sea salt, perfectly catering to diverse consumer scenarios. Moreover, Bestore’s commitment to a secondary roasting process—replacing traditional high-temperature processing with non-fried, low-temperature baking—not only locks in the nuts’ original nutrients but also imparts an extra-crispy texture, leaving behind any greasy heaviness.

To ensure that this freshness and flavor are perfectly preserved, Bestore has adopted the industry's advanced four-layer freshness-locking technology: By combining systematic physical barriers with chemical protection, it creates a dual safeguard against oxygen and moisture, with sealing performance exceeding the national standard by more than twice. From raw material selection and process refinement to freshness-locking technology, these four layers of protection form a closed-loop freshness-locking system, guaranteeing that consumers can enjoy a crisp texture as if freshly baked and the unique flavor of Manuka honey as soon as they open the can.

Light seasoning meets healthy balance—redefining the value of nuts.

As consumer demand for health continues to rise, the revamped Bestore has consistently focused on “light seasoning” as its core approach in developing nut products, precisely aligning with health-conscious consumer preferences.

Coconut and Manuka Honey-flavored Nuts—crafted with authentic nuts and a pure, unadulterated formula—for a light and delightful experience. The gentle sweetness of Manuka honey is perfectly complemented by the natural crunch and aroma of the nuts, creating a delicate interplay of flavors that lingers on your lips and teeth. With every bite, you’ll savor the genuine, unspoiled taste of the ingredients themselves, effortlessly combining deliciousness with health.

In terms of flavor innovation, Bestore adheres to the integration logic of "beneficial ingredients + nuts," combining regional specialty ingredients with traditional nuts to create diverse flavors while staying true to health standards. Take New Zealand Manuka honey as an example: its natural caramel-woody aroma blends seamlessly with the crisp texture of almonds and macadamia nuts after low-temperature roasting, unfolding a warm and richly layered flavor on the palate. This dual upgrade—flavor plus texture—not only meets consumers' expectations for healthy snacks but also empowers traditional snack categories with premium ingredients, redefining the value boundaries of healthy snacks and opening up new consumption scenarios for nuts.

Precisely target consumer needs to unlock new growth in the nut market.

Bestore consistently launches new products that become bestsellers and frequently win industry awards. The core logic behind this success lies not only in its deep understanding of social development trends—responding to consumers’ pursuit of health with higher-quality, purer ingredients—but also in the fact that each product precisely targets specific consumer groups, using differentiated innovation to stimulate consumer demand.

In the mixed whole-nut category, Bestore not only covers a wide range of consumption scenarios with its diversified nut combinations but also achieves refined segmentation of consumer groups through flavor innovation. For office workers who value nutrition and crave flavorful variety, the brand has progressively introduced new flavors—from black truffle and sea salt to the brand-new honey flavor—meticulously satisfying their taste expectations during office breaks and daily replenishment.

As one of the key consumer groups for nuts, sophisticated moms have long since moved beyond simply “tasting good and satisfying cravings” and basic nutritional supplementation, upgrading their demands to an extreme pursuit of ingredient quality. To this end, Bestore consistently insists on using premium ingredients in its flavor development, earning the trust of this group through quality assurance.

As the core needs of working professionals and sophisticated moms continue to be explored and precisely met, Bestore has not only successfully created numerous blockbuster products but has also driven the nut market to shift from "mass-market appeal" to "precise segmentation," opening up broader growth opportunities for the industry.

From the continuous emergence of phenomenal best-selling products to the ongoing expansion of its nut portfolio, Bestore has consistently demonstrated its relentless pursuit of quality and flavor through innovative practices. The launch of this new Coconut Manuka Honey-flavored product not only represents a perfect fusion of premium ingredients and light-processing techniques but also underscores the brand’s deep commitment to the healthy snack market. Moving forward, Bestore will continue to forge ahead on the path of carefully selecting high-quality ingredients and developing health-conscious processing methods, bringing consumers an even greater feast of nuts that are both delicious and light, while ensuring health and safety.